NAYAK SEARCH ENGINES, Search Engine Tips and Tricks & FORMULA
Want to learn about search engine tips and tricks, search engines tips ,SEO and SEM? Read http://nayak-nayak.blogspot.com/ and find out these search engine marketing and search engine optimization resources.
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Based on my working experience with managing AdWords ads, I‘ve researched few steps that will help to improve account’s performance.
Fine-tune your keywords.
Research with your keyword matching. I goanna to say you select right keyword match option. Few keywords work better as exact matches, others with phrase match. Sometimes you can see that adding a negative match gets great results. My suggest is Add plurals, synonyms, and related phrases to your keyword lists. Rework your ad text. Include a call-to-action - language designed to entice the customer to take an immediate action. Manage your ad groups by subject based on your products, services, or other categories. Figure your ads around your keywords. Try running 3 to 4 ads per ad group.
Chose the right landing page. Be sure the destination or landing page for your ad is a page where users can find easily the product or service that you are promoting in your ad. Pass on to specific keywords, offers, and calls to action on your landing pages. Design your landing page navigation as simple as possible to easily understanding for visitors discourage easy transactions.
Enable content bids. When you are enabling your content bids, you can place one price when your ads run on Google and its search partner sites, and a different price for Google Network content sites and products.
Every body knows how to do SEO. May be or May not be they known Google Website Optimizer. To know Google Website Optimize is important factors for all professional SEO Expert. If they don’t know how to use then I can say they don’t know abc in SEO. Any how I am going explain use of Google Website Optimizer.
Once you will register in Google webmaster optimizer tools you will able to find out how your website crawling, indexing, and also you can learn how to increase traffic and regularly connect with your visitors.
If you want to know more about Google website optimizer then you can freely contact in this mail id: pravat.me@gmail.com
May be or may not be online marketer knows about this tips. According to me it is a sort of search engine marketing technique.
Regular SEO means practicing positive online reputation management and making sure your website visible the top of the search engine rankings. But reverse SEO means doing the opposite, and pushing negative press and negative reviews further down the search results.
Use reverse search engine optimization when your company or brand has been lambasted in the online world, and that negative review is showing up at the top of the Google search results. Reverse SEO pushes the negative pages down in the ranking, but doesn't necessarily put your page at the top.
What regarding when customers are searching your name or products, but your competitor's name is showing up at the top? While you have to like the other guy's online reputation management, it can be aggravating when you're selling roses, but your competition's tulips keep popping up instead. While you can hope and pray that the other guy goes out of business soon, you're better off trying a little reverse search engine optimization instead. It's cheaper, easier, and doesn't cost other people their livelihoods.
Search engine marketing experts tell us that most people don't want to visit the second or third pages of results. So the goal behind reverse search engine optimization is to push a negative review like that off of the first page, and possibly into the fourth or fifth page.
In that situation you can use reverse search engine tips , so what are some reverse search engine optimization techniques?
The biggest bat in our reverse search engine optimization arsenal: start blogging. Search engines like blogs, because it provides fresh content. And the more fresh content you have, the higher you place in the search engine results. Publish a new blog post at least two or three times a week (10 times a month).
Another way is to write press releases filled with your search engine marketing terms. If you sell car in USA, create press releases about car is USA. It helps search engines find your content useful, which boosts you up in the rankings, and pushes the other websites down.
Leaving comments in other websites is another reverse search engine optimization practice. By leaving comments on other blogs, discussion forums, and social networks with links that point to your blog posts, you tell the search engines your blog is important.
Finally, joining social networks is another great reverse search engine optimization method. Believe it or not, search engines will even post results from Facebook, MySpace, and YouTube in their search results. So don't forget to include valuable content (including keywords) on these other sites, which will then start appearing on the top search pages.
There are lots of significant online marketing strategies that can help you to optimize your business on the web. Some of these include building a marketing plan for your site and your business, issue press releases, case studies, monthly newsletters, white papers, corporate blogging, participate in forums and engage in social media; build branded Pages, personalized channels, etc.
So, my question is how can you optimize your company’s website to perform good on social media sites such as Twitter? How can you take improvement of the power of Twitter and use it to generate traffic and build brand equity? So I am explain few tips you can use to guide yourselves:
1. Keyword Research: First thing that you should understand the language your potential customers use. This means that you should be able to determine what are the common keywords that your potential customer usually uses for their search queries. Why I am telling you because this is important to be able to send a clear message to your target market and increase web traffic with the use of key terms. You can use tools such as the Google Keyword Tool to help you.
2. Branding yourself through Twitter: Branding is vital for any business and this social platform is a useful tool to reach your audience. A great way to attract your audience is to set up different accounts, each one catering to a specific market, sector or interest. This will help maintain consistency in your message and engage better with your audience.
3. Create relationships: The more the better and the quicker you’ll rise to the top. The more followers you have, the better the reputation and the more users will trust you. It’s important to build relationships and make connections with other tweeps in your industry to generate more follows.
4. Be creative, engage and interact: Twitter is a microblogging site; so it’s a place where people meet to exchange ideas and information on any given topic. Leading off interesting conversations and introducing stimulating topics and content that contain relevant keywords is definitely the way to go.
You’ve create Face book (Facebook) public profile for yourself, your brand or your company, and you’re starting to post content. But how to make perfect brand?
1. Creating the perfect profile picture.
Create your perfect profile picture in Facebook. Facebook specs suggest that profile pictures should be 200px wide, while height can vary as needed. What is less documented is how the thumbnail that Facebook uses across the system is generated from this picture.
You’ll find the system crops images when generating a thumbnail, losing information around the edge. After some initial testing, you have determined that there’s a “title safe” area within all images. So that according to me when you create your profile image that’s 200px wide, allow a 12 pixel border around crucial information (such as typography or a logo) to allow for automatic cropping.
2. Optimizing your website’s Share Preview.
A key strength of Facebook – especially for the new Public Profiles – is the viral spread of shared links into news feeds, using the Links application. When anyone links to your site using this, the application presents the user with a number of images from the page that can be chosen as a thumbnail to accompany the link. But if your site is mainly Flash-based, or has no suitable graphic components for a thumbnail, you should define a custom Share Preview image.
Facebook provides specific information on how to do this here – with a snippet of code to add to the HEAD of your website pages that point to your desired image.
Again, no guidance is given as to the perfect size for a Share Preview, but I havefound that a 100 pixel square preview is optimal. This not only requires no resizing by Facebook, but also provides a suitable shape for Digg (Digg), which uses the same code to pull its own Share Preview (albeit reduced down to 48px square).
Note that the Facebook Links application will also pull the “Description” Meta Tag from your site into the news feed, so ensure that you have made this sufficiently explanatory. (You can also define the media-type icon that Facebook uses in feeds for your site e.g. blog, news, picture, video, etc – full details to be found at facebook.com/share_partners.php )
3. Displaying different content for Fans and non-Fans
Public Profiles now allow separate default landing areas for Fans and Non-Fans. This allows brands to display a “Become a Fan” incentive in an FBML box or Tab. A common request we’ve heard from brands is “Is there a simple way to display different content for Fans and non-Fans?” This allows for some interesting scenarios, from displaying a simple “Thank you” to people who become Fans, to incentivizing visitors to “Become a Fan to see exclusive content/promo code/offer.”
So here’s a quick hack for creating an FBML box that can be used on the Wall or Boxes page (or in its own Tab) that displays different information to different users, depending on their Fan/logged-in status:
1. Create a 1 cell borderless table, with a fixed height and width; for example, 100px.
2. Create and define a background image for that cell to the same dimensions, which contains the information you want NON-fans to see.
3. Create a same-sized image that contains the information you want Fans to see and insert that into the cell.
4. Use the following FBML tag to surround the cell contents – .
This FBML Tag only displays its content to Fans who are logged in. So what we’re actually doing here is creating a table with a background image, and then covering it up with another one IF you’re a Fan. It’s a bit of a hack, but only takes five minutes to do.
Here’s some example code if you want to try it:
4. Creating your own vanity URL
While it’s rumored that Facebook will eventually open up vanity urls to all brands, for now only preferred partners get these (eg: http://www.Facebook.com/seobloreexpert). Until then, you can create your own with a domain redirect. If you own your own domain (and frankly, who doesn’t), set up http://facebook.mydomain.com to point to your profile. Easy to remember, easy to share. Obviously, the same tactic applies to profiles you may set up on Twitter (Twitter), LinkedIn (LinkedIn), etc, but this is most useful with those tricky Facebook URLs.
5. Defining a publishing schedule for your content
By creating a calendar to guide your updates, you will achieve the following benefits:
1. You can spread updates out so that you carry on a persistent but unobtrusive dialog with your Fans. Post too often and your page updates will start being hidden, or you’ll lose fans. Too seldom and you’ll be forgotten. Try to mix up different update types – a status update, a Link, a Note, a Photo or video update.
2. By creating a calendar, you can also schedule moderation periods for comments if you feel this is necessary for your brand. Most Interaction activity (including comments) will occur within 24 hours of an update before it drops out of Fans’ news feeds.
3. By recording all activity on a schedule, it’s easier to map it against exported stats data from your page’s Insights. This can show you Total Interactions around different content types to gauge which gets the most traction/conversation, and track Removed Fans against certain update types.
Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page. One of my clients was asking me to do PPC work in low budget so after handling client’s PPC job I followed these step. First I went through off page
1) Split Keywords into Smaller more targeted Ad Groups: I used the in built keyword grouper tool in Adwords editor to group keywords into 15 groups of 20 related keywords.
2) Create relevant ad copy for each group: I then created an ad creative for each keyword group using the common grouping denominator.
3) Optimize Creative:
I created 4 different ads for each group using different verbs and calls to action. I also turned ad serving optimization OFF so I could accurately split test all 4 ads. After a week, I chose the best performing creative and deleted the others.
4) Experiment with Matching Options
My client was only using broad match for their keywords in their campaign. I added exact match and phrase match keywords to each ad group and chose which of the three had better QS and lower minimum CPC and deleted the other two matching options. In the majority of cases, exact match won. After finishing above those steps I gave important on page factors, according to me if you will not optimize on page factor properly than there is no use of doing. So please read my on page factor
On Page Factors.
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While I was working on the PPC account side of things, many of the on page factors were being worked on at the same time.
5) Link Building and SEO I ran a manual deep link building campaign using the highest performing keywords (Volume and Conversion Rate). Not only does this help Quality Score but also helps with the organic SEO campaign in the coming months. I submitted a Google sitemap, made the site semantically coded and corrected some navigational issues.
6) Implement Keywords For each page I implemented most of the keywords into the copy.
7) Split Test Landing Page I set up a multi variant test to split test the landing pages and test conversion rates. Google Analytics has an excellent write up on the major elements that can effect conversions.
8) Meta Tags I added the best performing keywords to the meta tags on each page. I also used the EXACT ad text from the best performing creative in the meta description. I also used the BEST PERFORMING and MOST DESCRIPTIVE keyword as the title tag.
9) Essential Site Pages Although the site had a privacy policy, it was not linked in the navigation (Header OR Footer). I added the privacy policy as well as creating and adding an informative “about us” page, a “terms and conditions” page, a newsletter page and a new contact us page.
10) Make Sure Google Thinks you’re Relevant I used the Site-Related Keywords tool to make sure that Google thought the landing page was related to the keywords I was targeting.
A Online marketing expert with more than 3 years of experience.. I recently writing my first book on search engine optimization and have experience in all types of marketing including advertising, direct marketing, Internet marketing, market research, and trade show management. I also consider myself a search engine optimization specialist and Internet marketer! Many of my blog and posts have appeared on leading SEO sites. If you are looking for helpful marketing tips, come and visit this blog often or learn to improve search engine rankings .
