Last week I was in online conference with my friends and few potential client regarding use of web3.0. We got lot of argument each other about using and future of web3.0. Web 3.0 will win a free pass to Web 2.0 Export. Web 3.0, which is likely to be a pre-cursor of the real semantic web, is going to change this. What we mean by 'Web 3.0' is that major web sites are going to be transformed into web services - and will effectively expose their information to the world.
The transformation will happen in one of two ways. Some web sites will follow the example of Amazon, del.icio.us and Flickr and will offer their information via a REST API. Others will try to keep their information proprietary, but it will be opened via mashups created using services like Dapper, Teqlo and Yahoo! Pipes. The net effect will be that unstructured information will give way to structured information - paving the road to more intelligent computing. In this post we will look at how this important transformation is taking place already and how it is likely to evolve.
Let’s explain quickly recap the terminology and tips for formula for web3.0
3C = Content, Commerce, Community | 4th C = Context | P = Personalization | VS = Vertical Search.
This, I submit, is the formula for the future: Web 3.0 = (4C + P + VS).
Web 2.0 has been a nichy phenomenon with hundred and thousands of microcap efforts addressing one of the Cs, lately, Community being the most popular force, producing companies like MySpace, Facebook, Piczo, Xanga, and Flixster.
In Web 1.0, Commerce had been the driving force, that produced companies like Netflix, BlueNile, Amazon, and eBAY. It had also resulted in the Dotcom meltdown.
The same period that is seeing the surge of Web 2.0, has also seen a great deal of investment in Vertical Search, like Sidestep for Travel.
Personalization has remained limited to some unsatisfactory efforts by the MyYahoo team, their primary disadvantage being the lack of a starting Context. More recently, Netvibes has raised a lot of buzz, but also lacks the same organizing principle: Context.
In Web 3.0, I predict, we are going to start seeing roll-ups. We will see a trunk that emerges from the Context, be it film (Netflix), music (iTunes), cooking / food, working women, single parents, … and assembles the Web 3.0 formula that addresses the whole set of needs of a consumer in that Context.
- I am a petite woman, dark skinned, dark haired, brown eyed. I have a distinct personal style, and only certain designers resonate with it (Context).
- I want my personal SAKS Fifth Avenue which carries clothes by those designers, in my size (Commerce).
- I want my personal Vogue, which covers articles about that Style, those Designers, and other emerging ones like them (Content).
- I want to exchange notes with others of my size-shape-style-psychographic and discover what else looks good. I also want the recommendation system tell me what they’re buying (Community).
- There’s also some basic principles of what looks good based on skin tone, body shape, hair color, eye color … I want the search engine to be able to filter and match based on an algorithm that builds in this knowledge base (Personalization, Vertical Search).
Now, imagine the same for a short, fat man, who doesn’t really have a sense of what to wear. And he doesn’t have a wife or a girl-friend. Before Web 3.0, he could go to the personal shopper at Nordstrom.