December 06, 2008

SIX Ways of Marketing In Google

SIX Ways of Marketing In Google:

Every body knows Google has become the most dominant search engine that almost every webmaster or web owners devote all their attention to with the ultimate aim to get their website to rank on the #1 page in an organic search. Seems a tough task but did you know Google offers help along the way?

Yes, help in brains of their FREE marketing tools available at your throwing away but more often than not is looked over or ignored by many since it's been offered free! These useful marketing tools can make your website or blog promotions easier and more profitable. Let’s snap up these marketing tools now as I run through the top 5 most valuable marketing tools Google has to offer.

1. Google Analytics

Perhaps the premier marketing tool offered, Google Analytics gives you a daily snapshot of your website. Google Analytics analyzes your traffic, where it comes from and how it interacts with your site. This vital information allows you to create targeted ROI driven marketing campaigns which in-turn can increase your site's conversion rate.

2. Google Sitemaps

A Sitemap is a list of pages on your website. Google Sitemaps lets you furnish Google additional information of your web pages and URL's that might not be discovered by Google's normal crawling process. Information such as how often pages on your site changes, last modified date of each pages and relative importance of each pages on your site are very useful information to Google that can help them crawl your site better.

3. Google Alerts

Get email notifications on topics or stories that you are monitoring with Google Alerts. It also helps you in keeping current on a competitor or industry.

4. Google Groups

As social networking fast becoming an important aspect of website or blog promotion, Google Groups offers these platform. You can manage your contact lists efficiently to make your marketing activity easy and precise!

5. Google Docs

Google Docs is a full featured online writing editor which allows you to create and share your work online. Your files are stored securely online so you can edit your work anytime and from anywhere. It also lets your publish your content directly to your blog.

6. Google Base

Google Base is a place where you can easily submit all types of online and offline content, which we'll make searchable on Google (if your content isn't online yet, we'll put it there). You can describe any item you post with attributes, which will help people find it when they do related searches. In fact, based on your items' relevance, users may find them in their results for searches on Google Product Search and even our main Google web search. It will help Increase traffic to your store with Google Product Search – for free. Google Product Search helps shoppers find and buy products across the web. As a seller, you can submit your products to Google Product Search, allowing shoppers to quickly and easily find your site.

All the best in exploring these very useful tools and be sure to use it to your advantage!

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