December 15, 2008

Finding the Right Keywords for Your Website & Content is also a good way to get increased rankings on the Search Engine Results Page as well.

Finding the Right Keywords for Your Website & Content is also a good way to get increased rankings on the Search Engine Results Page as well.

Search engines are a best way to achieve visitors to your business. To have this happen you have to select carefully chosen keywords and phrases. The right keywords are like free yellow page ads. Work with good ones and a overflow of targeted traffic will visit your site. If you do not pick with care, you will waste your time, so you need to do it right.

First gather and estimate possible keywords and phrases. You may already have an idea of words, start with this and follow a few simple steps so you can find some easy traffic.

Think like your customers; write a little list of potential search words and phrases you would search to find your site. When you get a list go to the Google Adwords Keyword Tool and enter one of your keywords. Google will generate related keywords and an estimate of their search volume. This should give you a good list. Spend some time; try different words and different combinations of keyword phrases.

Fame does not necessary make a keyword a good choice. It needs to be specific to what your company sells. The more specific your keyword is, the more likely it is buyers will find your site. Build up a good size list and then narrow it down to words and phrases that will direct the highest number of buying visitors to your web site.

As an example, the keyword “food” is a very popular, but your company sells bread. Millions of people searched Google for the word “food” last month and there was hundreds of thousands of web sites trying to outdo each other for that word. “Olive bread” will not get near as many Google searches, but it will not have near the number of sites competing for that phrase. You still may have over 10,000 people a month searching Google for “olive bread”.

It will give you a great amount of effort to get to the top of the first page of Google results for the word “food” and you may not be able to do it at all. Getting to the top for “food ” will get you thousands of people interested in buying everything from tomatoes to potatoes. Getting to the top of the list for “olive bread” will get you people looking for olive bread.

Brand names often make great keywords. Many brand names get over a thousand searches a month and do not have much competition.

You want people to find you who are ready to make a purchase; this requires playing around until you find the most specific and directly targeted phrases to bring the most interested buyers to you site. This requires putting yourself inside the mind of your soon to be customers to figure out what word or phrase a person looking for your product will use to search for you.

Your work is not complete once you have chosen your keywords and added them to your web pages. You must continue to evaluate and test keywords to achieve search engine success. Then give stress on content

Content is also a good way to get increased rankings on the Search Engine Results Page as well. Enough content will invariably lead to a number of different primary and secondary keywords and keyword phrases being included on your web site. When all of the different pages of content are combined, you should have not only better rankings, but more consistent ratings and even a greater number of places on the SERP. No matter how good your content is and no doubt how important it is for getting people to your site and getting them to come back, it is important for your rankings on the SERP as well.

Chances are better than not that as the content on your site continues to grow and expand; you will have at least some links between the pages. Some of these will be similar articles and detoxification products will be common links to home pages, the site index and some may even be external links to similar material elsewhere on the World Wide Web. So how does all of that equate to Search Engine Marketing (SEM) or Search Engine Optimization? The answer really is quite simple.

Think about the search engine spiders and bots crawling around the web. The search engines find a web site with one single article about a certain subject. Maybe it finds four or five articles which all relate to the same on another web site. Now which site do you think is going to receive a higher placement on the SERP between the two of them? The web site which has more relevant data, properly linked and even linked to outside sources with more information about the same topic is inevitably going to end up with a higher ranking on the SERP.

Content is in relation to more than just having resources to get visitors to return to a web site. Each piece of content on a web page is a valuable tool which actually serves many different functions. Articles are not necessarily just there to be read. Traffic can be targeted and generated according to certain interests with the application of properly articles on a web site. Advertising for those pages can be directly targeted to the desired audience by using the content in the page to draw the appropriate visitors.

The profit of having a vast amount of good content on a web site is as vast as the different types of information which are available on the World Wide Web today. Still above and beyond the entire multitude of benefits which well-written and informative content will provide for any website, the benefit it has in SEM and for the Search Engine Marketing should never be overlooked or underestimated. Content is King for a reason and with a few subtle adjustments, additions and tricks, it can be an invaluable tool for increasing rankings on the SERP.

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