When people refer to meta tags, they are thinking about the meta description and meta keyword tags. Some search engines may display the meta description as part of the search results, but the meta keywords tags generally does not appear in search results.
What do the Meta Tags Look Like?
"keywords" content="seo ebook, seo e-book, seo
tutorial, seo tutorial book, search engine optimisation,
search engine optimisation tutorial
Description" CONTENT="Search Engine Optimization
Book is a SEO blog which provides daily search engine news.
SEO Book keeps up with the latest trends in search engine
algorithm changes and provides new SEO tips.
The meta keywords tag is not supported by many major search engines. While it is important to choose the correct keywords for your page, the meta keywords tag itself is not used by many top SEO experts.
Mike Grehan interviewed Jon Glick (of Yahoo! Search) and asked him about the meta keyword tag. Jon stated that the meta keyword tag is used to include a page among a subset of search results, but is not used in determining the relevancy of that page for the given search term.
If a word does not exist on a page and is not in any of its inbound linkage data then search engines such as Yahoo! may not know to include the page in search results unless it exists in the keyword tag. I usually do not use the meta keywords tag on my pages (as it is not usually very important), but it can help you out some if there are many different ways to say your product names.
If you use the meta keywords tag, it should be unique for each page you place it on. The keywords tag is a good place to put common misspellings, synonyms, and alternate versions of a word.
Sample Uses of the Meta Keywords Tag:
• If you optimized a page for the keyword phrase "drop shipping" you may
want to include the word "dropshipping" in your keywords tag, although if
the term is that competitive keyword tags are not likely to matter.
• Notice how in my above example meta keyword tag, I spelled the word optimization with an s. I targeted the phrase with a z and am placing sversions in my keywords tag. The term is likely going to be too competitive to compete for using just a meta tag, but most phrases are not going to be as competitive as search engine optimisation.
• Some items are model 15-M or 15M or Cannon 15-M or Cannon 15M.
• Prescription is often mistyped as perscription.
If a term is competitive it is going to need to occur in your page copy and / or inbound link text for you to rank well for it.
Meta Description Tag:
The meta description tag has varying levels of relevancy in different search engines. Many search engines still support it and display it in their search results in the page snippets. I suggest trying to get multiple versions of your main keywords, and your
main keywords themselves in this tag a few times.
This tag should be between a sentence to a paragraph and not visually appear keyword stuffed. The sentences should read well to the human eye since this tag is still used in many search results pages. If you write a compelling description it could boost your click through rates, and thus deliver you more targeted traffic.
Many search engines will use the meta description as part of the page abstract if the exact search term that was searched for is found in the meta description tag. Additionally it sometimes appears in search results if the search engine can not extract meaningful content from the page copy or if the algorithm feels the meta description will provide a more useful presentation.
Some people fail to realize that a good page title and description within the search results could mean that a number two or three listing gets more traffic than a number one listing. The meta description tag can often be used to help craft a good
search presentation for your most popular phrases.
Meta Tags Are Not Art:
Some people try and make meta tags sound like an art form. They are not. There are multiple tags which tell a search engine when to revisit or what language it is in.These tags are usually irrelevant and ignored.
S E O B O O K
The only useful meta tags other than the description and keywords tags are those tags used to PREVENT search engines from indexing your content. Since we usually want our content seen, I have spoke of the only tags I typically use.
The Truth about Meta Tags:
Meta tags are only one small part of search engine algorithms. In major search engines each of the following is typically far more important than meta tags.
• Link Popularity & Link Reputation
• Page Title
• Page Copy
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