On page optimization is important with keywords, landing page, headers and alt tags all working in sync. There are a few tricks here and there to inch out the competition, however, if you want to dominate the search engines and your competition, off page optimization is your golden ticket to internet supremacy! Off page optimizing can be incredibly powerful to get better search engine ranking
* You want quality websites linking into you
* You want multitudes linking in
* You want websites with the same niche as yours
* You want the links from them to contain your keywords
Let’s start off with saying we want on subject, important, highly ranked websites linking into us. We also want the same websites linking into them to be of the best quality sites. If possible, they also need to be on target with our subject niche. The links into sites linking to ours is important; it gives them credibility, and in turn gives us credibility. Put simply would you hire a company with 3 employees or 300? I want them all but that is beside the point. For the sake of this discussion we want mass.
We want inbound links to fuel our rise to the top of the search engines. Easier said than done right? We can make this as long and tedious or as simple as we want. I like gathering links from my competition. No it’s not immoral, it’s not wrong, it can be done and I’m positively not the first. I’m serious, if we had the exact same inbound links and I had my competitors’ inbound link who would rank higher in the search engines? Ok, now do you want to know how to do that? Analyze your competing WebPages. Maximizing on page we would view their source.
So, to be serious about this, if your webpage is structured like your competition, and you gather more links, bingo, you’re on top for a change. The fact is, Google ranks pages on their inbound links heavily and the on page substance is just icing on the cake.
I’m sure you noticed that I said good quality inbound links to the websites linking to us. That is also very important. You can get a little added value from the search engines if the quality links go a few levels deep, and who’s to say if you don’t go after getting those links themselves versus just settling for the website they are linking to? Just remember when I say quality link, I mean the link it comes from, which is directed to your webpage contains your webpage theme in their title, subtitles, alt tags, etc. We are after value, so make sure our inbound links contain on subject text in sync with our webpage theme as well.
There are many avenues in which to follow your search engine dominance, and these are just the tip of the iceberg. Just the few key elements listed above, can help out a lot if applied correctly. Who knows maybe you’re the next SEO mastermind. Maybe you are the one who has a different spin on it. Face it, search engine optimization is in constant change and we live in a competitive world. Let your creativity out and apply it in this avenue for a short while. Many of us have little to lose except maybe the monthly costs of paid advertising. Set your goal of number one ranking today, apply yourself, and never have to worry about that again.
On the other end of the spectrum, your links can hurt your rankings. A friend of mine suddenly dropped down the rankings had given me a call. We narrowed it down to a few of his links. It wasn’t that he was getting beat on the search engine ladder by better ranking WebPages; he had a lot of links that were not linking back to his webpage. That can hurt. He was linking out, and losing valuable rank because he wasn’t getting any return. Another way people lose rankings is they are linked to a site that has been blocked or banned. We definitely do not want to do that. The answer is constant monitoring. I run a program to check status on a regular basis. It gives me piece of mind, and can work for you also. Another way to monitor your linking status is to download a website ranking toolbar on your browser and check out each page manually; however I value my time and found it much easier to run the program.
There you have it, off page optimization, more specifically; inbound links can shoot your webpage right to the top of search engines. With a well planned course of action and a few powerful computer analyzing programs you can start your quest for SEO dominance. With all the pages fighting for the top position we all could use a few pointers now and again.
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