USE OF GOOGLE NEWSPAPER ADD

After long Period waiting I got little bit knowledge about Google Newspaper add
Google lunches new methods called as newspaper ads ,it works better then PPC ,Must of visitor came through newspaper,it will low cost and result oriented then PPC

Google lunches news paper ads ,from news paper ads we should know a bout visitor that Visitors who arrived at the site via the newspaper ad generated 70% fewer page views than visitors who arrive via PPC channels
2-Visitors who arrived at the site via the newspaper ad spent 30% less time on the site than PPC add traffic
3-Visitors who arrived at the site via the newspaper ad registered at the site at a rate almost identical (just a touch lower) to those who arrive via PPC.